"If I just had more leads / higher paying clients…"
Lack of leads, and access to high-quality buyers is the #1 issue that service providers, consultants, and experts that sell online face.
On top of that…
We have the "marketing gurus" telling you to use outdated marketing & sales tactics like…
Send more cold messages to strangers
Have random online conversations
Beg more CEOs to get on a sales call with you
Chase, follow up till you're blue in the face
Post more content - (aka - the endless content hamster wheel)
You’re spending 10, 20, 30 or more hours per week trying to get prospects through DMs, Emails & funnels to a SALES CALL.
Don't get me wrong, sales are important...but HOW you sell is more important (more on that later)...
Let me ask you…do you want to get on a sales call with someone on the back of a DM?
I’ll let you answer that one.
You are also in service delivery helping your clients.
In turn, you’re not fully able to serve your clients at the level you’d like to, or spend time with loved ones as much as you’d like to.
Or even just enjoy & appreciate your freedom and life.
I get it.
I was there.
It’s frustrating, it’s brutal, it’s an uphill battle.
And I want you to know, there is a way out.
The biggest issue with the current sales processes that most service providers, consultants & experts follow…
They’re dying.
They’re old school.
They are outdated.
They take up a lot of your TIME.
They create lots of headaches.
The nail is about to be in the coffin.
And deep down, you have known this for a while.
Just look at the data…
Trust is at an all time low.
Booked calls are declining…
Show up rates are dropping through the floor…
Conversion rates are dropping…
Prospects are hurling more objections at you than you could possibly count…
All for…
“I need to think about it”...
“I need to speak to my spouse”...
“Now isn’t the right time”...
“It’s too expensive”...
“send me a proposal”...
“the other accountant, advisor, service provider is cheaper” or worse…
Flat out, NO.
Most of the time, you are simply ghosted & ignored.
They know the game and their defense system is on.
When they know you are trying to sell them, GAME OVER.
And what does this mean for you?
If you’re ONLY selling your services, products & offers through old marketing & sales methods andyou completely ignore what I will show you now…
Your sales and income are at risk of becoming dryer than the Sahara Desert.
No, I'm not trying to scare you.
No, I'm not trying to sell you.
It’s just the truth.
The data doesn’t lie.
But there is a solution, and many Service Providers, Consultants, Advisors & CEOs have already discovered it.
In fact, hundreds have already said their final words to old-school marketing & sales tactics and sailed off into the sunset to make bank & serve their clients.
Can you blame them?
I can’t.
The results speak for themselves.
Traditional marketing & sales methods are dying and they are dragging your business & your life to the grave on the way.
UNLESS, you want to spend more time & money chasing leads, following up, creating more content, to maybe get them on a call, just to hear their objections and hope to overcome them.
So What Do We Do About This?
Look, I’ve been selling professional services & products online since 2016.
Yes, I used to do what the gurus told me to do.
Post more content.
DM more people and have random conversations.
Beg more CEOs to get on a strategy and/or sales call with me.
Tiring, brutal, inefficient and unpredictable process.
I was tired of handling objections.
Dealing with price-shoppers all the time.
Sending out proposals only to be ghosted.
And frankly, I didn’t enjoy this AT ALL.
It was tiring & unsustainable.
My business was stuck.
But I needed to figure out a way to get in front of affluent clients.
In a way that wasn’t stressful for me.
In a way that gets my prospects to say YES to speaking with me.
I met a multi-7-Figure mentor of mine that had been where I wanted to be.
And he showed me the best and most enjoyable sales process.
Since then, I’ve generated a few million per year in both my CFO & Advisory firm as well as my coaching business without the marketing & sales grind.
And I’m going to share with you what I learned that made this possible for my businesses and for our clients.
The truth that once understood, you will not be able to forget.
You can continue doing what you were doing, or take the red pill and join us in the NEW REAL WORLD.
The choice is yours. 🙂
Here’s The Big Truth
People DON’T like to be sold to, but they love to buy (just like you).
The number one reason why people don’t buy from you is because you are trying to get them to a strategy and/or sales call so that they buy from you on that sales call.
Yes, sales is most important to growing your business.
BUT…
The fundamental flaw here using outdated marketing & sales tactics?
❌ You are not giving them a good reason to speak to you.
❌ You are not building relationships and/or trust with them.
The result?
You are ghosted & ignored.
You’re not getting the sales.
Your sales process is way too long.
Your business stays in the same spot.
Sales always feels like an uphill battle.
This is all because:
Your sales process doesn’t align with the way premium payers think.
“If you want to get tons of your ideal clients, the ones that pay premium prices, you must build a sales process that aligns with how those clients think.”
Now let me introduce you to my Off Market System that gets you in front of your ideal clients FAST.
It's called the Mini-Talks Method.
It doesn't require a pre-existing audience. It doesn't require marketing. It doesn't require paid ads, funnels or tech.
The Mini-Talks Method™ Works (And Why)
Most service providers are desperate for clients.
They say yes to anyone because they need the money.
They lower their prices just to close a deal.
They spend all day posting content, “adding value" or “helping others”...
...and still hear “I’m not quite ready yet” or “I don’t have the money” when it comes time to make the offer.
If you don’t fix this problem, you’ll stay stuck.
Sales is an equation.
No matter who you are or what you sell, you must have these 3 things:
It looks like this:
Your offer (what you sell)
Your sales process (how you sell it)
Your ideal client (who you sell it to)
Here’s the truth:
If you sell services and it consistently feels like you are working with the wrong clients, it’s likely not because your offer sucks, or because you need more leads.
It’s because you’re using the wrong sales process.
Meaning, you don't have a way to get in front of your ideal clients so that you can sell to them.
That was the mistake I was making before switching to Mini-Talks Method™
If you want to earn more and work with high-paying clients who respect your time and are easier to get results for…
You need a sales process that’s built to align with how premium buyers think.
Which brings us to the most important piece of the equation: your sales process.
An effective sales process:
Brings clients to you, instead of you having to chase them
Pre-sells your clients, and positions you as the authority
Aligns with how your ideal clients think
Once you understand how high-quality buyers think – and build your sales process around that – everything changes.
It might feel like you have an offer problem... or like you just need more leads...
But think about it... if you had a thousand leads, and tried sending them through the wrong, time consuming sales process, how many would convert?
Probably none, or very few!
What about if you had an amazing offer, but the process you used to present & sell that offer discredited you, or made your clients not trust you...would they buy?
Obviously, the answer is no!
Your sales process controls both the quality of the clients you attract and the price of the offers you can sell them.
That’s why it’s the most critical part of the equation to get right.
How High-Quality Buyers Think (and Why It Matters)
There are 3 things you need to know about how high-quality buyers make purchasing decisions.
They buy from people they have a relationship with (AKA they know, like, and trust you.)
They buy to solve clear, painful, and relevant problems. (Not because of deliverables or hype.)
They value time more than money (So they make decisions quickly, as soon as they’re certain of them.)
Let me ask you:
Would you rather work with clients like that…
Or ones that argue about price and panic when the smallest thing goes wrong?
That’s the power of having a sales process that aligns with how high-quality buyers make decisions.
❌ You’re not selling physical products.
❌ You’re not running a restaurant.
You’re selling services at premium prices.
The people who are able to pay $10K, $25K, or $50K for these services?
❌ They aren’t buying from a Facebook ad
❌ They’re not sitting through a 5-Day Challenge
❌ They aren’t having random online conversations
❌ They aren’t scrolling through social media
They value their time way too much for that.
They buy from people they trust, who understand their problem, and who present a solution they can say yes or no to.
That’s it.
The Disconnect From What You are Currently Doing…
Traditional methods like paid ads, cold outreach, posting endless content and complicated funnels don’t align with how these buyers think.
That’s why it is so hard to make them work.
It’s not that these methods are wrong, they’re just made for a different buyer.
If you are using these methods, you are basically playing a game that is rigged against you.
It is time to stop playing that game, and start playing one where the odds are already stacked in your favor.
So what do we do instead?
We use The Mini-Talk Method™
What Is The Mini-Talk Method?
A Mini-Talk is a platform / environment where you can have a 1-on-1 conversation with someone about things that are important to them.
For it to work, it must be:
Desirable – It makes someone want to talk to come talk to you
Leverageable – It opens doors to people and opportunities you couldn’t access otherwise
Authority-Building – The more you use it, the more your credibility grows
The Mini-Talk Method™ has three components
An environment / space – A way to get in front of your ideal clients and a reason for them to talk to you 1-1 (online or offline)
A Conversation – The ability to build a relationship and gather data on their needs.
A Game Plan (Offer) – A path forward with a solution to their problem they can easily say “yes” or “no” to.
Let’s break these down.
The Environment
The reason that most people can’t get in front of their ideal clients?
They don’t have a reason for their ideal clients to talk to them in the first place.
Think of all the people that you’d love to work with – the ones who’d literally be a perfect fit and could easily afford your services.
Now ask yourself:
Can you just reach out to them and pitch them or ask to get on a sales call?
Technically you can.
That’s what most do.
The guru's will tell you to do "more volume"
Most of the time, you’re probably ignored and/or ghosted.
You see…
Without a reason for them to talk to you, getting their attention – and building a relationship – is nearly impossible.
So, if you want to get in front of your ideal client?
You need to give them a good reason to talk to you.
A fundamental principle of human psychology is this:
Everyone – and I mean every single person on earth – wants to talk about themselves and things that matter to them.
All you have to do is give them an environment / space to do that.
We call that The Mini-Talks Platform™.
It becomes the reason your ideal clients want to talk to you 1-1, because it is the place where you give them the ability to talk about things that matter to them.
They won’t just agree to it – they’ll actually look forward to it.
Because now?
You’re not asking them to say yes to you.
You’re inviting them to do something they already want to do.
See the difference?
As opposed to asking them if they want to get on a sales call - something they DON’T want to do.
The Mini-Talks is not and doesn’t have to be a podcast.
This can be a simple "behind the scenes" interview series with your ideal clients & prospects in the same niche or two.
Even if you don’t know anyone or don't have an audience.
That’s exactly why this works.
Here’s the truth:
Everyone has a network.
You likely have dozens, maybe hundreds, of ideal client opportunities around you right now.
You have leads around you right now.
The only reason you can’t “find” them…
It is because you don’t have a compelling reason for them to talk to you.
Read the above line one more time.
Once you create your Mini-Talk Platform, now you do!
Imagine?
Now you can give anyone a compelling reason to speak to you.
A Conversation
The problem with most marketing today is that everyone’s burned out by it.
It's also time consuming and slow.
Trust is at an all time low, and people see right through hype, slick sales copy, and marketing gimmicks.
I used to think that in order to get someone to buy from me, I had to:
❌ Cold DM more people
❌ Beg them to get on a call with me
❌ Deliver a perfect offer & pitch
❌ Create & Post endless content
Selling felt intimidating.
Because I was terrified I’d say the wrong thing or push them.
But here’s what I’ve learned:
People don’t buy because of what you say.
They buy because of how they feel.
Please read that again.
And people feel like buying when:
✅ They feel understood
✅ They trust the person they’re talking to
✅ They believe you can help them
Traditional marketing methods force you to hustle more and guess what people want.
Hustling more? You burn out and stress.
And if you guess wrong, you lose the sale.
There’s rarely a second chance when you guess wrong.
So instead, we use a deep, meaningful conversation. Why?
Because it allows you to create six months of trust in 15 - 30 minutes.
Once someone trusts you, they’ll voluntarily give you all the information (data) you need to close them.
And they’ll actually thank you for the conversation.
When I started interviewing people, we rarely talked about my business, and we never, ever talked about my offer.
We talked about their world – things that mattered to them.
This created a tremendous amount of trust.
It also allowed me to learn what they valued and how they made decisions.
This gave me an insane advantage.
I didn’t have to be “an expert” or know everything, I just asked them questions.
After the interview, I’d ask what they were working on, what problems they were dealing with, and figure out where I could help them.
Once they found out that I could solve their problem, they were excited to hear my offer.
Many times, they’d even ask me to pitch them.
Imagine getting every piece of information you need to make the perfect offer directly from your prospect, and then having them ask you to pitch them…
That’d be pretty awesome, right?
That’s basically what happens:
✅ Your clients feel understood
✅ You can charge more
✅ You can get better results
✅ And you create total certainty in your offer
It’s so effective, it almost feels like cheating.
A Game Plan
Once you’ve built the relationship and uncovered the problem?
Now it’s time to organize everything you’ve learned into a simple, clear path forward.
I used to suck at sales.
It took years of studying, thousands of sales calls, and more mistakes than I can count before I finally learned what selling really is.
Your job isn’t to:
❌ Convince people
❌ Say the perfect thing
❌ Or pressure anyone into something they don’t want to do
Your job is simply:
To help your prospect make the decision that is best for them.
That’s what selling actually is.
Most of the time, the “best decision” is for them to hire you.
Here’s why…Selling high-ticket services gives you an extreme advantage:
You help make their likelihood of success extremely high.
Because you basically get to say:
“Hey, you know that problem you told me about / mentioned?
“Want me to just take care of it for you or help you with this? We help our clients with this all the time. Would it be worth a chat?”
All they have to do is say yes / sure.
And you handle the rest.
You literally become the solution to their problem – the person who takes away their headaches and ensures they get what they paid for.
Not only does this most often result in the best decision being to hire you, it also makes your job way easier.